31 May 2023

Basic Programme

Day 1: 26 July, The University of Salford, Peel Park Campus, Chapman Building

Estimated programme/times

Time   Activities  
11.30 – 12.00 Registration, tea & coffee, NETNOCON ‘60s Shout Out’
12.00 – 13.30 Welcome, meet the conference team

Keynote ‘The netnography vision’ Professor Robert V. Kozinets

‘The future of netnography’ plenary session.
Our PhD Scholarship students will be invited to introduce themselves and their work for 60 seconds each

13.30 – 15.00 15 min extended abstract presentations  (2 parallel sessions)
15.00 – 15.15 Networking, Tea, coffee, NETNOCON ‘60s Shout Out’
15.15 – 16.45 15 min extended abstract presentations (2 parallel sessions)
16.45 – 18.15 15 min extended abstract presentations (2 parallel sessions)
18.15 – 19.30 Networking and evening reception

Registration Process 

All participants attending the conference are invited to follow the registration process. This includes signing in at the venue, registering, and collecting the conference materials. All the information will be at the entrance of the venue (the campus will have NETNOCON23 signs, and our NETNOCON ‘bees’ will be around to guide and interact with you. Afterall, the ‘Manchester bee’ is one of the best-known symbols of Manchester and has been an emblem for the city for over 150 years.

Building bridges 

  • NETNOCON ‘60s Shout Out’ is a space for you to share 60 seconds of your work and meet others. The ‘60 sec shorts’ will be made available on screens at the conference during breaks and social media platforms. It offers a great opportunity to connect and extend your ‘netno network’. Drop us a line if you wish to book a timeslot in advance info@netnocon.org
  • Other networking opportunities will be available during the conference, including photo sessions, and travel back in time to Victorian Britain.
  • About the venue – Peel Park dates to 1846 as one of the first public parks to be opened in the UK. The park features a host of attractions including the Marie Curie Field of Hope. Salford Museum and Art Gallery which allows you to explore “Lark Hill Place”, a northern street during Victorian times. You are invited to dress in Victorian clothes and wander in and out of the shops along the street. It also has a great coffee shop for any impromptu networking chats.

Opening Ceremony 

The opening ceremony is a space to listen and interact with the conference team, the keynote speakers and other guests who will deliver speeches.

The future: Plenary session with PhD students

We have more than 30 PhD students attending the conference. This will be an opportunity for you to meet them.


The full programme draft can be found below and includes information on topics/tracks. Each session will invite you to participate via Q&A and more. Conversations will benefit the concerned individuals and the field, but should always be kept supportive.


Evening reception 

Day one ends with an evening reception offered by the conference host – The School of Health & Society, University of Salford. An opportunity to celebrate and network, engage with participants, speakers, and experts across fields of practice to build more interdisciplinary bridges.


Day 2: 27 July [The University of Salford, MediaCityUK Campus] 


We welcome you to University of Salford, MediaCityUK campus. Situated on the Manchester Ship Canal in Salford, Greater Manchester, the campus shares an impressive waterfront site with BBC, ITV Granada, The Lowry Theatre, Imperial War Museum, The Studios and more.

Time   Activities  
8.30 – 9.00 Registration, networking, tea, coffee
9.00 – 9.45 Welcome & Keynote
9.45 – 11.15 15 min extended abstract presentations (2 parallel sessions)
11.15 – 11.30 Networking, tea, coffee
11.30 – 13.00 15 min extended abstract presentations
13.00 – 14.00 Lunch, networking, NETNOCON ‘60s Shout Out’
14.00 – 15.30 15 min extended abstract presentations (2 parallel sessions)
15.30 – 17.00 15 min extended abstract presentations  (2 parallel sessions)
17.00 – 17.45 Early Career Netnographers  panel discussion
19.00 – 22.00 Conference Dinner to be held at the Lowry Pier 8 within The Lowry Theatre, at Salford Quays and MediaCityUK



Day 2 is a celebration of all things Netnography. The full programme, released in due course, will include information on topics/tracks and designated rooms.

Building bridges

Day 2 will invite you to more ‘60s Shout Outs’ and networking. The day ends with a gala dinner at the Lowry, another iconic venue situated in MediaCityUK.


Day 3: 28 July Netnography In Practice Day  [The University of Salford, MediaCityUK Campus] 

[can be booked separately]

  • This is a space for you to get immersed into Netnography and learn from the experts! The day will include a set of dedicated netnographic workshops, lectures and industry experience.
  • This extra day will offer many benefits for those interested in learning the fundamentals of Netnography. It aims to build cross-disciplinary bridges by exploring how Netnography can be applied to different disciplines, process and ethics in online research and immersive technology. Facilitated by Professor Rob Kozinets, this will be an opportunity to learn from the founder of netnography.
  • You will have an opportunity to take part in debates, practical workshops and engage with industry participants.
  • We are keen to make this day relevant to researchers with an interest in health and wellness. The emerging world of online communities are disrupting traditional care models. These communities, apart from offering people a space for health/wellbeing support and information provision, are rich data sources, which can influence care.
Time Activities
9.30 – 10.00 Registration, networking, tea, coffee
10.00 – 12.30 “Doing Netnography Today” Workshop facilitated by Professor Robert V. Kozinets
12.30 – 13.30 Lunch, networking
13.30 – 14.30 Netnography approaches and tools in practice (XR, AI)
14.30 – 15.00 Networking, tea, coffee
15.00 – 16.30 Debates and application of netnography concepts to health practice
16.30 – 17.00 Closing remarks