19 October 2022

Call for Papers

NETNOCON24: Looking toward the future (#LTF)

Science fiction author William Gibson was famously attributed with saying “The future is already here, it just isn’t evenly distributed”. Looking towards the future has always been a part of scientific practice and certainly of netnography. Mystics, mythic storytellers, business futurists, and, increasingly, technocultural scientists like netnographers traffic in mapping the trajectories that sweep us along into the future. The world facing researchers is changing as never before, putting more demands on us to keep up with the demands of the future.

For 17 years, Milan was the home of history’s greatest futurist, Leonardo da Vinci. The conference pays tribute to him and to all futurists, past, present and…future. Drawing inspiration from this great artist’s hope for a future without cruelty, we follow Leonardo in holding Netnocon as a vegetarian conference including also vegan options, so we can help realize a less cruel footprint.

Netnocon24 is intended to bring netnographers of all interests and experiences together to collectively explore futuristic themes at the digital frontiers of science and cultural understanding. Netnocon24 will continue the prior year’s emphasis on the field’s rising stars –as we look to them to carry the torch—and invites all participants to take a further look towards our collective future. With rapid changes taking place in technology and research, the conference will be as much about understanding the various ways that our different visions of the future shape our collective presents as it is about predicting how current trends will shape our tomorrows.

We recommend that abstracts and papers submitted to the conference incorporate and discuss how their work relates to our world of multiple presents and uncertain futures. Topics of interest to the conference committee include, but are not limited to, the following:

  • Auto-netnography
  • Combining in-person ethnography and netnography
  • Comparisons of technocultural methodologies (e.g., netnography and online, virtual, and digital ethnography)
  • Critical approaches to technocultural methodologies
  • Data privacy, ethics and cultural digital methods
  • Futurism and netnography: humanist, transformative, post-humanist, animist, and more-than-human approaches to netnography
  • Immersive netnography
  • Influencer netnography
  • International/transnational netnography
  • Intersectional netnography
  • Gender, race, and technocultural methodologies
  • Lead user analysis netnography as predictive tool
  • Longitudinal netnography (long time spans)
  • Metaverse and netnography
  • Multimodal data and its combination in netnography
  • Nature and cruelty sensitive consumer collectives, subcultural groups and trends studied through netnography (e.g., vegans, breatharians, cruelty-free movements, animist groups, no-wash communities, plastic-free movements, cottagecore, etc.)
  • Netnography and generative AI (e.g., Chat GPT, Dall-e, Midjourney, etc.)
  • Philosophical and epistemological bases of technocultural methodologies
  • Reflexivity, positionality, and netnography
  • Research ethics in netnography
  • Team netnography

Authors are invited to submit either an abstract of up to 500 words (single-spaced, Times New Roman font 12, including a maximum of 5 keywords, references, and up to one figure or table), or a paper of up to 10 pages (single-spaced, Times New Roman font 12, inclusive of references, figures and tables, abstract and up to 5 keywords). Submissions and resubmissions of amended abstracts/papers will be done through our Conference Submission System. Participants from last year’s conference should still have their accounts available for this year.

Submitted paper files can range up to 10 MB in file size (and should incorporate all figures and tables in the text). Attached figures or tables of submitted abstracts can range up to 10MB in file size. References should be formatted according to APA style. Submitted abstracts and papers need to list all author names and affiliations of the authors. Submissions must be original and should not have been published previously or be under consideration for publication while being evaluated for this conference.

At least one author will have to register for the conference for accepted abstracts and papers to be included in the conference proceedings. Authors of accepted papers who do not want to have their papers included in the conference proceedings but only an abstract, should notify this to the conference organizing committee through an email sent to: info@netnocon.org.

Check back soon for announcements regarding special issues affiliated with the conference.

Important Dates

  • November 30, 2023: Early bird conference registration begins
  • December 4, 2023: Paper submission site opens
  • January 12, 2024: Paper submission site closes (deadline for abstract/paper submission)
  • February 9, 2024: Reviews sent to authors and notification of abstract/paper acceptance
  • March 8, 2024: Deadline for revised abstract/paper submission to be included in the conference Proceedings
  • March 8, 2024: Deadline for at least ONE author to register to the Conference
  • April 15, 2024: Early bird conference registration ends