16 October 2023

Past Conferences

NETNOCON23 – Building Bridges

The inaugural International Conference (NETNOCON23) was a meeting of minds dedicated to the theme of “Building Bridges” with netnography. Since its initial development in 1995, netnography has become one of the most popular methods for gaining qualitative insights across the social sciences, including Health Communication, Education, Nursing, Medicine, Disability Studies, Management, Marketing, Consumer Research, Communication, Human Geography, Political Science, Sociology, and more – as well as in applied business settings. Now, the Association for Netnographic Research brought you NETNOCON23, a conference that has provided an unprecedented international forum for sharing knowledge and results about the development of etnographic methodology applied to social media, apps and immersive technologies. NETNOCON23 welcomed applications of netnography across any domain in applied or basic science, from any field and any level.

The goal of NETNOCON23 was to build bridges and supportive connections among the global community of netnographers. Although devoted to netnography, NETNOCON23 was open to significant contributions from all ethnographers studying social media or immersive technology, regardless of methodological inclination.

The inaugual Conference was held in Manchester at the University of Salford UK and was co-chaired by: Robert V. Kozinets, Ulrike Gretzel, Alex Fenton, Cristina Vasilica and Rossella Gambetti.



NETNOCON23 was proudly sponsored by: ESOMAR, Kantar, Labcom and Netnografica:


Esomar logo
ESOMAR is a not-for-profit membership organization headquartered in Amsterdam (NL) that is present in over 130 countries in the world. ESOMAR community members are experts in data analytics, research and insights that help improve societies, organisations and everyone’s life.


Kantar is the world’s leading data, insights and consulting company.It helps clients understand people and inspire growth, providing insights and actionable recommendations to clients, globally and locally, in over 90 markets worldwide.


Labcom is a boutique research center based at Università Cattolica del Sacro Cuore in Milan (Italy), specialized in developing cultural insights that help clients understand and navigate the entangled worlds of consumers, brands, influencers and creators, communication and social media platforms.


Netnografica logo
Netnografica is a research, learning, and consulting firm whose mission is to help clients better understand and leverage social media, influencer relations, digital consumer experience, and immersive technologies. With over 15 years of experience, Netnografica offers a range of research solutions, expert witness services, education and training, and consulting offerings for clients large and small, legal and business, and for-profit and non-profit.


Here You can download the NETNOCON23 Programme and Proceedings:

NETNOCON23 Programme & Proceedings