NETNOCON 2026
GLOBAL NETNOGRAPHY CONFERENCE
In 2026, Netnocon returns—to celebrate thirty years since the introduction of netnography and to mark how far we've come. From its invention in Toronto, Canada, and its introduction in Tucson, USA, the method has found eager adopters around the world—from Türkiye to Norway, Brazil to Australia—and it continues to evolve in fresh, creative, and culturally rich directions. This year, we gather in Izmir, a vibrant coastal city with deep roots and wide horizons. It is a place shaped by centuries of trade relations, spiritual movements, immigration, food cultures, and connection. Izmir is the perfect setting for this year's theme: Cultural Crossroads.
We come together at an unprecedented time when cultures are more connected, and more complex, than ever before in human history. Family cultures, national identities, religious and political traditions, fandoms, subcultures, countercultures—all of them are now intersecting with one another online, building with and weaving into technocultures that shift and adapt faster than we can track. Netnography gives us tools to immerse ourselves within and try to make sense of it all. And Netnocon gives us a special dedicated space to share what we’ve discovered in these remarkable times.
If you have been to Netnocon before, you already know that what makes this gathering special isn’t just the research, it’s the people. We attract a diverse, passionate, considerate, and growing global community, with many early-career scholars, researchers from many academic fields, creative thinkers, forward-looking individuals, and practitioners bringing energy, insight, and originality to every conversation. A cultural crossroads in itself, Netnocon is a special place of collaboration and curiosity, of new friendships and fresh ideas.
If you have not joined us yet, we invite you to come for the scholarship and to join our growing community. This year, we gather to celebrate both 30 years of netnography and to explore the cultural crossroads of our shared work and lives.
Join us for Netnocon 2026 in Izmir and experience the crossroads of culture, creativity, and connection.
Netnocon 2026
Organization Committee and Chairs

Robert Kozinets

Ulrike Gretzel

Rossella Gambetti

Lena Cavusoglu

Romas Malevicius

Sema Misci Kip

Ebru Uzunoglu

Burak Dogu

Sarphan Uzunoglu

Selin Turkel
