The International Netnography Conference
The inaugural International Netnography Conference (NETNOCON23) was a meeting of minds dedicated to the theme of “Building Bridges” with netnography. Since its initial development in 1995, netnography has become one of the most popular methods for gaining qualitative insights across the social sciences, including Health Communication, Education, Nursing, Medicine, Disability Studies, Management, Marketing, Consumer Research, Communication, Human Geography, Political Science, Sociology, and more—as well as in applied business settings. Now, the Association for Netnographic Research brings you NETNOCON23, a conference that will provide an unprecedented international forum for sharing knowledge and results about the development of ethnographic methodology applied to social media, apps and immersive technologies. NETNOCON23 welcomes applications of netnography across any domain in applied or basic science, from any field and at any level. The goal of NETNOCON23 was to build bridges and supportive connections among the global community of netnographers. Although devoted to netnography, NETNOCON is open to significant contributions from all ethnographers studying social media or immersive technology, regardless of methodological inclination.