Conference Theme: Cultural Crossroads
CFP – coming soon!
Netnocon 2026 reveal video
Our host city, Izmir, a city dating back 8 thousand 500 years with its natural beauties and unmatched potential, is the center of culture, art, tourism, and trade for Turkey. As being one of the fastest growing metropolitans in Europe, Izmir is also highly favored by international companies with its vast investment zones and high quality industry. Izmir, which is on the investment list of world renowned companies, is the rising star of Turkey with its hi-tech bases, logistics centers, and factories. Izmir is a dynamic and exquisite city not in terms of economy only, but in social and cultural aspects as well. Hosting 32 civilizations to date, and exquisite shades of blue and green embracing the 629 km coastline, Izmir is a radiant city with more than 300 days of sunshine a year. “Izmir is the most beautiful city created on earth” as described by the famous Greek historian and author Herodotus. Izmir has so much to offer.
Conference venue address:
Izmir University of Economics, Fevzi Çakmak, Sakarya Cd. No:156, 35330 Balçova/İzmir – see our travel guide
Netnography, as a research methodology, provides a rich toolkit for exploring various creative research, individual and collective creativity, and creative industries related themes in online and digital contexts. Topics of interest to the conference must include netnography, and can include, but are not limited to, the following:
Focused themes:
COMING SOON!
General netnography themes
- AI and netnography
- Data privacy, and cultural digital methods
- Auto-netnography
- Combining in-person ethnography and netnography
- Comparisons of technocultural methodologies (e.g., netnography and online, virtual, and digital ethnography)
- Critical approaches to technocultural methodologies
- Humanist, transformative, post-humanist, animist, and more-than-human approaches to netnography
- Immersive netnography
- Influencer netnography
- International/transnational netnography
- Intersectional netnography
- Gender, race, and technocultural methodologies
- Lead user analysis netnography
- Longitudinal netnography (long time spans)
- Metaverse and netnography
- Multimodal data and its analysis in netnography
- Consumer collectives, subcultural groups, and trends studied through netnography (e.g., vegans, breatharians, cruelty-free movements, animist groups, no-wash communities, plastic-free movements, cottagecore, etc.)
- Netnography and generative AI (e.g., Chat GPT, Dall-e, Midjourney, etc.)
- Philosophical and epistemological bases of technocultural methodologies
- Reflexivity, positionality, and netnography
- Research ethics in netnography
- Using netnography to detect corruption
- Team netnography
Submission format
Authors are invited to submit either an abstract of up to 500 words (single-spaced, Times New Roman font 12, including a maximum of 5 keywords, references, and up to one figure or table) or a paper of up to 10 pages (single-spaced, Times New Roman font 12, inclusive of references, figures and tables, abstract, and up to 5 keywords).
All submissions are required to include a visual illustration depicting some element of the research. This visual is intended for conference related communications on social media such as X, LinkedIn and the video summary of the event. Therefore, you should have the copyright and permissions for this content to be shared with the general public.
Submissions and resubmissions of amended abstracts/papers will be done through our Conference Submission System at https://app.oxfordabstracts.com/stages/76054/submitter.
We accept submissions of alternative formats – video, audio, posters or any other form that we can access and view via a web browser without a need for specialist software. To facilitate an anonymous peer review process, you must ensure that your work can be accessed via a private link – you might offer a link and a username and password in your submission entry so that reviewers are able to view your work.
Submitted paper files can be up to 10 MB in size. The required visual illustration and the optional figures or tables file can each range up to 10 MB in size. References should be formatted according to APA style and follow the Inclusive Language Guide – https://www.apa.org/about/apa/equity-diversity-inclusion/language-guidelines .
Initial submissions need to be anonymized to allow for a double-blind review process. Final abstracts and papers need to list all author names and affiliations. Submissions must be original and should not have been published previously or be under consideration for publication while being evaluated for this conference.
At least one author will have to register for the conference for accepted abstracts and papers to be included in the conference proceedings. Authors of accepted papers who do not want their papers included in the conference proceedings but only an abstract should notify the conference organizing committee through an email sent to: info@netnocon.org.
Special issue opportunity to promote your work
To be confirmed – Please check the conference website for announcements regarding special issues affiliated with the conference.
Important Dates
- September 1, 2025: Paper submission site opens
- December 1, 2025: Paper submission site closes (deadline for abstract/paper submission)
- February 15, 2026: Reviews sent to authors and notification of abstract/paper acceptance
- February 15, 2026: Early bird conference registration begins
- March 4, 2026: Deadline for at least ONE author to register for the Conference
- April 18, 2026: Early bird conference registration ends
- May 14th, 2026: Registration closes
Netnocon 2026 Scientific Program Chairs:
- Prof. Robert Kozinets, University of Southern California
- Prof. Rossella Gambetti, Università Cattolica del Sacro Cuore
- Dr. Ulrike Gretzel, University of Southern California
We look forward to your creative contributions and to exploring netnography together in Izmir!