19 October 2022 Jag Bon

Call for Papers – Netnocon27

Conference Theme: Riding Digital Waves

Netnocon27,

Netnocon is a collaborative space where researchers come together to think, question, and share. The conference welcomes work at all stages of development and from all career levels. We encourage participation from across academic disciplines and geographic regions, and we welcome both empirical studies and conceptual or methodological contributions.

Netnocon 2027 reveal video

Our host city,

Conference venue address:

 

Netnography, as a research methodology, provides a rich toolkit for exploring various creative research, individual and collective creativity, and creative industries related themes in online and digital contexts. Topics of interest to the conference must include netnography, and can include, but are not limited to, the following:

Focused themes:

Topics of interest must include netnography, and may include, but are not limited to, the following:

  • Algorithmic culture and digital labor
  • Consumer culture
  • Corporate culture
  • Cross-national and cross-cultural consumers (e.g., transborder shopping, expat and digital nomad cultures, consumer diasporas)
  • Cultural diversity and inclusion
  • Culture, identity, and community
  • Cultures of care in (digital) health contexts
  • Cultural, creative, gastronomy, roots/ancestry, spiritual, religious and medical tourism
  • Cultural shifts, collective activism and consumer movements
  • Custodians of cultures and traditions
  • Digital religion and the negotiation of the sacred/profane
  • Family dynamics and parenting cultures
  • Global branding and marketing issues
  • Influencer and creator culture
  • International education and study abroad
  • International/transnational netnography
  • Intersections of culture and nature
  • Migration, refuge and displacement
  • Micro-, female, migrant and social entrepreneurship identities and culture
  • Music, performance, and sound culture in netnography
  • Netnographies of hybrid cultural rituals (e.g., weddings, funerals, celebrations across platforms)
  • Netnographies of vernacular visual culture and digital aesthetics
  • Netnography for cultural geography
  • Netnography for cultural and media studies
  • Netnography for philosophy, history, anthropology and archeology
  • Netnography for religious studies
  • Platform vernaculars and the localization of global digital cultures
  • Political cultures and cultural politics
  • Subcultural groups, consumer collectives, fandoms and cultural trends studied through netnography (e.g., vegans, breatharians, cruelty-free movements, animist groups, plastic-free movements, football fans, cottagecore, etc.)
  • Technoculture
  • Technospirituality, techno-animism, and speculative belief systems
  • Youth cultures and their digital expressions

General netnography themes

  • AI and netnography
  • Auto-netnography
  • Combining in-person ethnography and netnography
  • Comparisons of digital research methodologies (e.g., netnography and online, virtual, and digital ethnography)
  • Critical and feminist approaches to digital methodologies
  • Embodied experiences and sensory netnography in digital contexts
  • Ethics and privacy considerations in netnographic research
  • Gender, race, and technocultural methodologies
  • Humanist, transformative, post-humanist, animist, and more-than-human approaches to netnography
  • Immersive netnography
  • Immersion journals
  • Influencer netnography
  • Intersectional netnography
  • Lead user analysis netnography
  • Longitudinal netnography (long time spans)
  • Metaverse and netnography
  • Multimodal data and its analysis in netnography
  • Netnographic studies of AI agents and digital assistants
  • Netnographies of everyday digital infrastructures (e.g., payments, logistics, smart homes)
  • Philosophical and epistemological bases of digital methodologies
  • Reflexivity, positionality, and netnography
  • Team netnography

We hope you’ll consider submitting your work to Netnocon 2026. As always, our goal is to foster an open, inclusive, and intellectually generous space, one where netnographers from around the world can share what they’ve discovered, learn from one another, and help build a stronger foundation for the next thirty years of digital cultural research.

Submission format

Authors are invited to submit either an abstract of up to 500 words (single-spaced, Times New Roman font 12, including a maximum of 5 keywords, at least 3 references, and up to one figure or table) or a paper of up to 10 pages (single-spaced, Times New Roman font 12, inclusive of references, figures and tables, abstract, and up to 5 keywords).

Submissions will be done through our Conference Submission System at https://app.oxfordabstracts.com/stages/79531/submitter.

We accept submissions of alternative formats – video, audio, posters or any other form that we can access and view via a web browser without a need for specialist software. To facilitate an anonymous peer review process, you must ensure that your work can be accessed via a private link – you might offer a link and a username and password in your submission entry so that reviewers are able to view your work.

Submitted paper files can be up to 10 MB in size. The optional figures or tables file can also be up to 10 MB in size. References should be formatted according to APA style and submissions should follow the Inclusive Language Guide – https://www.apa.org/about/apa/equity-diversity-inclusion/language-guidelines.

Please note that you can use AI tools in the preparation of your abstract/paper, but you are ultimately responsible for its contents. If non-existing references are found, we will exclude your submission from the conference.

Submissions need to be anonymized to allow for a double-blind review process. Submissions must be original and should not have been published previously or be under consideration for publication while being evaluated for this conference.

At least one author will have to register for the conference for accepted abstracts and papers to be included in the conference proceedings.

Special topic sessions

For the first time in the history of Netnocon, we will allow for the submission of curated special topic sessions. Special topic sessions have shorter presentations (10 minutes each) and more time for discussion. They can have a discussant rather than just a moderator. They can be seen as a way to initiate a journal special issue or edited book project or other form of collaboration, or to get more focused feedback. Special topic session organizers are responsible for deciding on a topic, recruiting participants, and ensuring that participants make an effort to attend the conference if the special topic session is accepted.

To organize a special topic session, you need to recruit 4 abstracts/papers that are either topic-wise or methodologically aligned. The abstracts/papers need to be submitted individually. The general formatting and submission guidelines apply. As part of the submission, you will be asked to indicate whether the abstract/paper is part of a special topic session and what the name of the special topic session is. Make sure all recruited participants indicate the same special topic session title. The contributions will be reviewed individually, with consideration of their contribution to the special topic session.

Journal of Global Marketing Special issue publication opportunity to promote your work

  • Netnography at the Cultural Crossroads: Global Consumers, Markets, and Methods
  • For proposed themes for the special issue and manuscript submission guidelines, please check this link.
  • Journal Manuscript Submission Deadline: 15 December 2026

Important CONFERENCE Dates

  • September 1, 2025: Paper submission site opens
  • December 1, 2025: Paper submission site closes (deadline for abstract/paper submission)
  • February 15, 2026: Reviews sent to authors and notification of abstract/paper acceptance
  • February 15, 2026: Early bird conference registration begins
  • March 4, 2026: Deadline for at least ONE author to register for the Conference
  • March 31, 2026: Announcement of tentative conference program
  • April 18, 2026: Early bird conference registration ends
  • May 13th, 2026: Registration closes

Netnocon 2027 Scientific Program Chairs:

  • Prof. Robert Kozinets, University of Southern California
  • Prof. Rossella Gambetti, Università Cattolica del Sacro Cuore
  • Dr. Ulrike Gretzel, University of Southern California
  • Assist. Prof. Lena Cavusoglu, Pacific University Oregon

For publication ethics and publication malpractice statement for netnocon conference proceedings please check here.

We look forward to your creative contributions and to exploring netnography together in Izmir!