Netnocon 2026

NETNOCON26 – Cultural Crossroads – 17-19 June in Izmir

Netnocon 2026 was hosted from 17 – 19 June, 2026. The theme, “Cultural Crossroads,” feels right at home in a city shaped by centuries of exchange, diversity, and shared history.

From its rich maritime legacy to its mouth-watering culinary traditions and warm, welcoming spirit, Izmir sets the stage for lively conversations, lasting connections, and unforgettable moments.

To celebrate thirty years since the introduction of netnography and to mark how far we’ve come. From its invention in Toronto, Canada, and its introduction in Tucson, USA, the method has found eager adopters around the world—from Türkiye to Norway, Brazil to Australia—and it continues to evolve in fresh, creative, and culturally rich directions. We gathered in Izmir, a vibrant coastal city with deep roots and wide horizons. It is a place shaped by centuries of trade relations, spiritual movements, immigration, food cultures, and connection.

Location and chairs

The conference was held in Izmir, Turkeye at the Izmir University of Economics, Fevzi Çakmak, Sakarya Cd. No:156, 35330 Balçova/İzmir. Co-chaired by: Robert V. Kozinets, Ulrike Gretzel, Rossella Gambetti, Lena Cavusoglu, Romas Malevicius, Sema Misci Kip, Ebru Uzunoglu, Burak Dogu, Zeynep Aksoy, Selin Turkel and Burcu Yaman Akyar.

NETNOCON26 Sponsors

#Netnocon26 was proudly supported by the following partner organisations:

Conference Proceedings